The ECMOD conference took place at Earls Court last week, and I attended. The show is Europe’s largest forum for the home shopping and multi-channel retail industry.
So what was I doing attending the event? We work at the other end of the spectrum – encouraging customers into retail stores rather than shopping online, or by mail order. Half of our user’s time is spent at home however, browsing the internet, and the other half is spent travelling down to the store to pick up an item.
I was there talking with web developers (someone cringed when I used the term ‘web developers’ but in my opinion they should just accept what they are in most people’s minds), and search engine optimization firms, who have relationships with retailers. The systems these people develop for online shopping are the systems which we link to.
The response was very encouraging to the concept of local shopping search in the UK.